The main objective of preflight videos are informing the passengers about the flight and emergency situations. These videos tend to be boring for passenger and many people even don’t pay attention. However some airlines take the advantage of this opportunity and change this boring ritual into a fun marketing tool.
In her blog, Berfu mentions that Virgin America airlines made their preflight safety video like a musical to entertain the passengers and make them engaged. I agree with her opinions about how this videos became an effective marketing tool for airlines. Virgin America uploaded this video to social media tools such as Youtube to promote the flights.
Not only Virgin America, many airlines try to make their preflight videos creative. For example a Turkish airline company Pegasus used the children of their employees as actors. In the video the passengers and employees in the airplane are all children.
With such videos, airline companies both surprise and entertain their passengers which would strengthen customer relationships. Since people pay attention to such creative videos, they get to know more about what they should do during a flight which increases safety.
Pegasus Airline’s Preflight Safety Video:
https://www.youtube.com/watch?v=HPLJV6YcvUE
Berfug’s blog post: