Blackberry, which used to be one of the most popular brands in smartphone industry is struggling to keep its sales high. Nowadays many customers are not happy with Blackberry phones. Meanwhile Blackberry’s competitors Apple and Samsung provides many improved technologies to its customers. There is a high entrance level of competitors in smartphone industry. Thus since Blackberry cannot catch its competitors in terms of features and design of its products, it’s losing a significant amount of customers.
In his blog, Hanxuan Wang talks about Blackberry’s current situation in Canada. As one of the biggest partners of Blackberry, Rogers declined to stock its new smartphone model in their stores. Rogers is Canada’s one of the most profitable wireless carriers. Even though Rogers claim that this decision has nothing to do with Blackberry’s current performance, it still proves that Blackberry needs to take more steps for not losing its customers.
I agree with Hanxuan on the point that technology changes really fast and companies need to adapt to these changes in order to maintain their profits. Also it proves that even the biggest companies can fail in a very short period of time.
For Hanxuan Wang’s blog post:
Other Sources:
http://www.calgaryherald.com/business/blackberry+struggles+sets+date+latest+device+canada/8992733/story.html