There’s a lot of stuff you can do to promote your service or product on the internet. But what is the most effective internet marketing medium? Social media? Email? Blogs or website? I believe these are one of the questions many readers of this blog have been seeking answers for.

Unlike the 90’s when e-marketing was simpler, things have gotten complicated with the rise of social media, blogs, search engine optimization, and new technologies in general. Though we should definitely be grateful for having many e-marketing tools such as mentioned above, I think it is fair to say that this abundance of choice is truly overwhelming.

Luckily we are not the only ones who are struggling with this problem; a company called Ascend2 and its research partner conducted a survey of global marketers to find out which marketing channel is most effective.

As the chart above clearly illustrates, the global marketers said they consider email to be to be the top rated channel by ROI (even ahead of SEO and content marketing!). Though possibly the simplest tool, directness and straightforwardness of email marketing cannot be ignored.

The other interesting factor to consider when choosing your own e-marketing channels, as you can see from the chart, is how difficult a channel is in terms of execution. Despite their effectiveness, social media, website/blog, and SEO are considered difficult to be executed. This, however, may change as new technologies come about and make them easier to use.

What do you think about the survey results? Do you agree or disagree? I would love to hear your take on this interesting topic.

An article on this topic is available here: http://www.forbes.com/sites/steveolenski/2014/09/26/email-marketing-most-effective-mobile-marketing-most-difficult/