Assignment 3.1, Business Letters: Complaint & Bad News letter

Letter #1 Complaint letter

November 27th, 2020

Mr. David Green, Customer Service Manager
1006 Granville Street, Vancouver
BC, V4J 3K2

Device battery problem

Hi David,

I have purchased a GPS tracker (Device ID: 1504105) for my rental car business last month from your company and even though the tracker was able to give me an accurate location update through the cellphone application, the performance of the battery life of the tracking device was less than satisfactory. The run time was far less than what the advertisement has claimed and I am fairly disappointed with the outcome.

I suspect that the GPS tracker I have received could be one of the faulty products from the manufacturing process and if you can replace my device so I can try it out again, that will be wonderful.

My customer support ticket number is 503953 and I am looking forward to hearing from you soon.

Sincerely,

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Barton Lui

Email: bartonlui.ca@gmail.com
Phone: 604-123-4567

 

 

 


Letter #2 Bad News adjustment Letter

November 30th, 2020
Mr. Barton Lui
1234 Main Street, Vancouver
BC, V5J 2K9

Re: Device battery problem

Hi Barton,

Thank you for contacting us about the problem. Your feedback will help us improve our product in the future.

First of all, I would like to apologize for the inconvenience this may have caused you. In regard to ticket number 503953, I have already contacted the engineering department to initiate an investigation of a possible manufacturing problem but unfortunately, so far we are unable to find the cause of your battery problem. We take our customer’s concern seriously and I would like to offer you a replacement device but we can not do that right now due to the high demand for the product and lower than normal production rate during the pandemic. Until we can get you a new replacement device, please consider a few suggestions that may improve your device’s battery performance.

  1. Ensure the GPS tracker has reasonable access to the sky for better signal reception. Places like underground will require the GPS tracker to search harder for signals and therefore uses more battery.
  2. Consider turning off the real-time location tracking option and switch to a 4hour location refresh interval for lower battery usage.

If the problem still persists, please do not hesitate to notify me again. I will be happy to replace a new device for you when our warehouse received the shipment.

Best Regards,

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David Green,

Manager, Customer Service
Email: davidgreen@gpstracking.com
Phone: 604-122-4532

Lesson 1.3 Definition assignment

This page features all of my best works completed throughout the course.

Lesson 1.3 Definitions of Absorption rate

Objective: The objective of this exercise is to define a relatively complex term in three ways: a parenthetical definition, a sentence definition, and an expanded definition. The definitions should vary in detail depending on the audience. This exercise is to practice explaining a complex term to an audience with little to no technical background on the subject.

Term:

Absorption rate

 

Situation and audience:

Real estate analysts use this term to explain to developers, real estate salesperson or investors how fast houses are selling in the current market environment.

 

Parenthetical definition:

Measures how fast available homes or newly built houses can be sold after completion.

 

Sentenced definition:

The absorption rate can be used to estimate the rate at which houses in a particular market are sold over a specific time frame. The rate can be expressed in units, months, or percentages.

 

Expanded Definition:

In the real estate market, the absorption rate will provide investors insight into how quickly or slowly houses are selling. A high absorption rate indicates that the supply of houses will run out quickly as the inventory (newly built houses) will deplete rapidly. This shows that sellers can demand more money for their property as more buyers are seeking to buy from a limited source of inventory. On the other hand, a low absorption rate indicates the opposite where sellers are seeking to sell to a limited pool of buyers. Vancouver has an absorption rate of 80%, this is considered very high (Avison Young, 2019).

 

Example showing how to calculate the absorption rate:

If a city has 1,000 homes currently listed on the market to be sold and buyers purchase 100 homes per month, the absorption rate is 10% (100 sold homes divided by 1000 available for sale).

Source: https://corporatefinanceinstitute.com/

The absorption rate can also be converted into a time period to estimate how long will it takes to sell the current inventory. Using the previous example, there are approximately 1000 newly built homes in an area and buyers are purchasing 100 homes per month, it will take approximately 1000/100= 10 months for all the listed properties to be sold. According to Remax, a leading residential and commercial real estate sales firm, six months or more is considered a buyers market where buyers have more bargaining power. In Vancouver, it has been a seller’s market for most of the time.

Source: https://www.remaxreinvented.com/sellers/how-can-we-help/what-are-absorption-rates/

In conclusion, the absorption rate gives real estate market participants an idea about how much activity has happened in a specific area and time frame. It does not tell what the future market behaviour is going to be like but land developers and investors still use this as one of the many tools they have to estimate future price movements.

 

Work cited:

Avison Young (2019). 2019 Year0End Market Report. Retrieved October 26th, 2020, from https://www.avisonyoung.ca/documents/95750/1691318/Avison+Young+Office+Market+Report_2017+Year+End.pdf

Somer G. Anderson (2020). Absorption Rate. Retrieved October 26th, 2020, from https://www.investopedia.com/terms/a/absorption-rate.asp

 

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