Welcome to my Bolg! My first post will be about how is the fashion industry gaining concern on creating sustinable patterns in their value change. I took this information from an article published in www.lavanguardia.com
In Spain, fashion industry is one of the leading sectors in economy because of Inditex, or Zara at it is more well known.
There are several new brands that are introducing sustainability in their core values. This are not big conglomerates if companies and that shows disagreement with our course. We are always saying that are big companies who set the “rules of the game”. However, with small players shifting into sustainable businesses change can be achieved as well.
Ethical Time is Spain’s first sustainable clothes App. What this App does is to rate how sustainable brands are, not just environmentally, but aswell socially, financially… It covers all aspects we talked about in class. With an App like Ethical time a public opinion is created, and this will make other companies be part of the “sustainable community”.
H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. H&M has created a new business unit under the name of Concious H&M which uses sustainable materials and has sustainability in their core values. 50% of the materials used in Concious H&M are recycled.
Another way to enter the market of sustainable products is with alliances with NGO’s. An example is the brand EcoAlf that partnered with Upcycling the Ocean. The NGO provides EcoAlf with plastic found in the sea which is recycled and turned into jackets, t-shirts…
Animo Valiente! is great example of reutilising. The company manufactures jeans, not only trousers but also jackets. The input materials are old jeans, so they reutilise old products and they turn them into new pices of clothing. (https://www.instagram.com/p/BdpVOc1nHqr/?utm_source=ig_embed)
This are some of the examples I wanted to share with you. What is my point in this article?
Including sustainability into the core of a business is not a local trend, it is happening everywhere: Canada, US, Europe, Asia… It is true that big companies have a greater impact but it is also much harder for them because they are influenced by many factors being the stock price the first one.
It’s with small actions, or small companies, that we achieve great things!
Bernat
It is great to see these examples of companies learning about their impact on the planet and working to take steps towards a more sustainable world. I love that Spain has this app! Very cool.
I am hesitant however, to applaud companies such as H&M who create a “sustainable” line. In my opinion, the effort they are putting in is pathetic and in short, could and should be much more substantial. As a company of such caliber, H&M has the means to create a major impact. I argue that small changes a large company makes cannot be compared to the large efforts a small company puts forth. I understand that H&M must begin somewhere, but how about a line made of 100% recycled material rather than only 50%? It seems to me H&M is greenwashing with this initiative. To leave on a happy note, thanks for sharing Animo Valiente! This company sounds really interesting and I had never heard of them before!