We all thought the only attempt Starbucks took to becoming “green,” or environmentally friendly, were their recyclable cardboard sleeves. However, Starbucks is now focusing on the 50$ billion Health and Wellness sector.

With Evolution Fresh Inc, Starbucks will be selling “nutritious, on-the-go options.” These options include a “unique, premium juice product.” That means that Starbucks will no longer be known for its expensive coffee, it will eventually be known for its healthy juice. This new juice will be known for its “premium quality” and nutrition. Starbucks believes that this new line of products will “attract new customers as well as meet needs of existing customers looking for nutritious beverage and food options. ” By opening up its product mix, Starbucks expanding its target market from just caffeine lovers and sleepy students to they health conscious members of society. 

Evolution Fresh was founded by Jimmy Rosenberg and it used a technology called High Pressure Pasteurization (HPP). HPP keeps the nutrients in the fresh fruit as it is being “juiced.”

I guess we have something to look forward to as this new change in the Starbucks’ line of products starts selling in 2012. Starbucks specializing in juice, who would’ve known?