As a fan of the NBA, specifically the Nets, the much awaited move from New Jersey to Brooklyn could not come soon enough. Moving into Brooklyn would do many things for the franchise, it would give us credibility among players as it’s in New York, the billion dollar Barclays Centre would be state of the art, and fan support would most likely go up.

Those were the three obvious benefits, but there were more. The team announced it would be completely rebranding itself, moving away from a look that not exactly cool or synonymous with success and adopting new colours, jerseys, and logo. Little did myself, and probably any Nets fan expect what exactly was coming. They would completely differentiate themselves from the brand in New Jersey.

Rap mogul Jay-Z helped design everything, and the result was breathtaking, not just on the eye but in the books. On the day they officially became the “Brooklyn Nets” they had more sales in one day, then they typically would in one season. In fact, this trend has continued as it’s currently the best apparel selling team right now.

Of course, having an international icon pushing the product doesn’t hurt…

It’s crazy how a new colour scheme and a move 30 miles down the road can completely revamp a franchise.

Image 1:https://farm8.staticflickr.com/7250/6983391122_5a17c9994c_n.jpg

Image 2: http://www.nbacircle.com/wp-content/uploads/2012/09/JAY-Z-Brooklyn-Nets-Jersey.jpg