Within the next 24 hours, the hottest buzz around would be about “Samsung Galaxy SIV”. Less than a month ago, it was about “Blackberry Z10”. Then, most likely in the fall of this year, perhaps the “iPhone 5s/6” will take over. Technologies are improving fast, the demand for smartphones are increasing more than ever, all these suggest that the smartphone industry is still on the rise.

“Samsung became the smartphone leader worldwide more than a year ago, according to IDC” This phenomenon came relatively fast considering the smartphone industry. Two years ago, most people around me were using, or wanting, an iPhone. Now, the Samsung users are starting to surface. I think what brought Samsung to its current position cannot be separated from its marketing strategies and tactics.

Unlike Apple whose advertisements are focused on cleanliness and its features, Samsung is focused on how these features operate, especially when celebrities are holding them. From British football players to korean singers, Samsung recognized the power of fans going after what their idols uses.

The second point that I would like to make is Samsung’s pricing strategy. Apple’s iPhones use metal material, while Samsung’s Galaxys’ are plastic. Logically, Samsung should price their smartphones cheaper. Yet, on top of a less expensive price, Samsung did a great job of differentiating, which is a strategy for prestigious pricing. Their new products come out with innovative and interesting features. The balance of pricing and differentiating puts Samsung as the strongest competitor against Apple.

Wonder how the “eye scrolling” technology works..