In any setting, let it by a job interview, a blind date, a dinner conference, or even passing by in a crowd of people, the first impression that you make to others is very important because it will set up in the other person’s eyes of what kind of person you are. Of coarse, companies are also aware of this phenomenon and they need advertisements that are memorable and stays in the consumers’ mind.

Wendy’s Blog on “Three Little Pigs” criticized the advertisement of The Guardian Newspaper and I would like to put my opinion here as well. Not only did the advertisement effectively communicated its efficiency and vast coverage, it also overthrown “The Three Little Pig” story’s impression in my mind. In this advertisement, the brave and quick-witted little pigs who got rid of the big bad wolf turned into murderers that wanted to escape the huge mortgage payments.

Like Wendy mentioned, “Starting from the wolf’s murder, the story creatively linked to issues such as homeowner’s rights, insurance fraud and mortgages, demonstrating the power of media and technology.” After watching this advertisement, viewers would have the urge to actually go on the website and see what other news are there. It effectively portrayed what people look for in a news article, which is the “undercover story”, or “what really happened?”

When fairytale was given a reality check, there was no happily ever after.