Beverley Cheng's Blog

 Having recently come back from Mexico, I began to think about the marketing that is behind getting tourists to come to Mexico, and most importantly, getting them to come back. My family is big on travelling, and thus my father doesn’t mind sending himself or us halfway across the world to go somewhere new. But when it comes to Mexico, we’ve begun to frequent the country more often than Cuba, Dominican, or wherever any cruise ship can take us. Is it the food? The beaches? Or is it so much more than that?

I was reading up on Emily Turner’s blog about the marketing that is involved behind Las Vegas,  and what stood out to me is how Vegas uses their scandalous reputation to entice tourists from over the globe to come visit this notorious city. So I began to think what Mexico does to market itself so successfully that it is one of the highest ranked international tourist spots. Of course we could say that the sandy beaches, hot sun, and the prospect of getting an amazing tan would be enough on its own. But I believe there is so much more behind Mexican travelling marketing than just that. From my experience this is what I think gets people to come, and come back over and over.

Is it the beach volleyball? =D

1. The option of an all inclusive hotel, or having hotels with different plans i.e. European Plan, Breakfast Only, or no plan at all.
2. The excursions that you can go on that stretch for a wide array of interests – scuba diving, swimming with dolphins, visiting ancient cities, zip lining, etc.
3. The different hotel types that can cater to university students, families with small children, elderly people. For example, the hotel we stayed next to in Puerto Vallarta had a no children policy.
4. The easy travel experience: arrive in Mexico where you meet a rep from your travel agent, who loads you into an air conditioned van, and drives you to your hotel, where you are greeted by people with drinks, the concierge and the people who work at the front desk.

I believe that there are so many more strategies that Mexico comes up with, that I’m not even close to touching on. But overall, Mexico is an amazing country, with so much history, beautiful beaches and friendly people. Perhaps that is what the most important thing is after all.