Posted in Comm 296 on Apr 4th, 2011 No Comments »
Finally, the last day of ONE of my classes has come. Although it is a little bittersweet, I took a lot away from this class. When I first started this class, my non transfer friends (who had already had taken this course) kept saying how the second half of Comm 299 was so much more […]
Posted in Comm 296 on Apr 3rd, 2011 No Comments »
Recently I had read an article in a running magazine, about how the writer had run in a 4 mile race in North Carolina. Just over 6km, it didn’t seem to be very exciting. That is, until he started describing the 12 donuts that he had stopped to shove into his mouth. I reread that sentence about six […]
Posted in Comm 296 on Mar 24th, 2011 No Comments »
These past few classes we have been discussing Promotion, and more specifically, Advertising. Advertising is essentially all that people believe marketing to be, until they take Introduction to Marketing. Then their worlds are turned upside down. I realize the importance of being creative in the firms advertising, catching eyes of by passers, and promoting what […]
Posted in Comm 296 on Mar 21st, 2011 No Comments »
I used to think I was mainly inspired by fashion designers, teachers or coaches. But when I came to university I realized that it wasn’t one person that inspired or influenced me, but a well rounded group of involved, smart and acheiving athletes. Coming to university I thought that everything I had going for me was […]
Posted in Comm 296 on Mar 21st, 2011 No Comments »
Rebecca Black. Alexandra Wallace. (Better known as the broad from UCLA who had some insensitive words to say about the Asian population at her school). These two names had no meaning to anyone just over two weeks ago. Now they are two of the most widely talked about names due to their videos that were […]
Posted in Comm 296 on Mar 10th, 2011 No Comments »
Because Amazon is the company my group and I are researching and since we have been discussing the supply chain for different companies, I figured it was appropriate to combine these two topics into my next blog post. Also, since I have recently purchased a pair of beautiful Womens Absolado-X Firm Ground Predator from […]
Posted in Comm 296 on Mar 7th, 2011 No Comments »
Having recently come back from Mexico, I began to think about the marketing that is behind getting tourists to come to Mexico, and most importantly, getting them to come back. My family is big on travelling, and thus my father doesn’t mind sending himself or us halfway across the world to go somewhere new. But […]
Posted in Comm 296 on Feb 21st, 2011 No Comments »
I would be the first to agree that Lululemon has a gift of making an average bum look quite appealing. They know exactly how to make men, women and children look fit, stylish and slender in almost every article of their clothing. Having spent hundreds upon hundreds of dollars at this store, I find myself […]
Posted in Comm 296 on Feb 9th, 2011 No Comments »
As a previous employee of American Apparel, I am quite aware of their policies, dress code, history and beliefs. Even the way they would market themselves was part of who I was, as I dressed like an American Apparel advocate every day (the dangers of staff discounts & giveaways). American Apparel definitely uses differentiated targeting. […]
Posted in Comm 296 on Feb 2nd, 2011 No Comments »
In regards to my previous post, I will continue on this theme of collaborations. Specifically, H&M; as they have blessed us with the beauty of selling top fashion designer clothing, at less than premium prices. H&M, a Swedish retail company established in 1947, now boasts many stores over Europe, North America, Asia and Australia. In […]