Beverley Cheng's Blog

Because running is one of my ‘greatest passions’ in life,’ I decided to dedicate this blog to all those runners out there. Although this collaboration isn’t nearly as exciting as Lanvin and H&M, it’s still a pretty solid duo. Or is it? Personally, I don’t think it’s that great. This is my own opinion, and […]

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Vodka. Preferably my drink of choice (although I can hear the moans and shouts of disapproval), and one which I am picky about which brand I like to drink. Although the Swedish brand Absolut isn’t my ‘top’ favorite, they do have some fantastic marketing strategies. In 2006, Absolut dropped a new marketing campaign themed “its […]

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