This blog has references to Sara Marlowe’s internal blog, Armin Hopp’s external blog, and my previous post “From Humble Beginnings”.

Gelarti is a thriving Colombian Ice Cream business that is currently expanding to Peru, where 12 shops are due to open this year. The enterprise is wisely taking advantage of a growing demand for its product, an opportunity that Open English also grasped in the market for online education, as previously discussed.

With over 150 stores in 30 cities, Gelarti’s success is largely the result of its product uniqueness and quality of service. Its three brands – Gourmet, Healthy and Light –satisfy a variety of preferences and thus, allow the recruitment of a large consumer base. Similarly, its exclusive partnership with Disney and chocolate brands offer a competitive advantage and unique value proposition.

Yet, for me, Gelarti’s engagement in ‘glocalization’ is key to its achievements, a strategy that has delivered great prosperity to companies such as McDonalds and Coca Cola, as Sara Marlowe and Armin Hopp explain in their respective blogs. These companies’ ability to adapt their products to foreign markets is effective in addressing cultural diversity and catering to locals’ likings. That is to say, through the inclusion of Peruvian ingredients, Gelarti’s ice creams will surely increase the brand’s acceptance and positioning in this new market and its profitability.

News Article and Image: http://www.larepublica.pe/26-04-2013/helados-gelarti-ingresa-al-mercado-peruano