Google was recently recognized as having the best workplace in the world by Fortune’s 100 Best Companies to Work for. The enterprise functions under the Founder’s 10 tenets, creating a community of trust, which is essential for feedback, collectivism, risk-taking and thus, innovation, the company’s main goal.
To create an innovative culture, the firm has a series of habits, such as allowing employees to spend 20% of their time on anything of their interest. In fact, half of the corporation’s advancements come from work done during this period. Similarly, to foster risk-taking, Google rewards mistakes. Indeed, in 2009, a group earned the Founder’s Award and bonuses for failing at a product development; this creation later developed into Google Plus.
Furthermore, recognizing that job satisfaction nurtures creativity, Google offers free restaurants, gymnasiums, cars, and other services to its employees. In addition, by creating its own language with words such as “Googley” and “Noodlers”, Google cultivates workplace cohesiveness which is needed for innovation.
These are just a few of the many practices that Google engages in to promote innovation. By shaping organizational culture around its strategy, the firm has established itself as one of the most profitable in the world.
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Source and Image: http://www.corporateculturepros.com/2013/07/the-real-secret-of-googles-corporate-culture/
Fortune’s ranking: http://money.cnn.com/magazines/fortune/best-companies/2013/list/