This article predicts how in in 2020, people might not longer need or use cellular connection. This is cause by the widespread availability of Wi-fi which allows people to obtain connection; now calls and text message could be sent through Wi-fi connection. Google contributed to this change by launching the Wi-Fi balloons; these balloons are powered by solar panel,constantly circle the earth, and beaming internet access to world below with 3G-Speed. This project aimed to provide internet access to 2/3 of world population who currently cant get online. This particular articles further helps me stretch out the idea how this change could affect businesses in terms of marketing, operations as well financially.
Firstly, the availability of Wi-Fi will certainly affect the cell phone companies in the long run. People will no longer the access and in the future their service might no longer necessary. Surely, this will create big loss for phone companies as they will gradually loosing customer and will be experiencing loss in profit. However, for other businesses this could be seen as an opportunity to decrease marketing cost , as more and more advertisement available the general price of advertisement will decrease eventually. For operational activity, it will also get easier for firm to deliver product to customer as delivering service will become more trackable, clear and faster through the access of internet.
In general, this allows better, faster transactions for business,economics activity will increase. Companies will be better in improving their product with the developed technology available and thus productivity will increase making business to become more economic efficient.
For society, I think Google is actually helping the entire world society to benefited from this project. For education, Google allows more kids to access information , decreasing cost of education. In longer term, this allows to produce more educated and skillful work force which also will helps to decreases rate of unemployment,improve business, as well as life quality in general
Not only highlighting the importance of connection, this article further makes me think how it could effect purchasing power of customer. With stronger Wi-Fi connection people will become more and consumptive. However, in the other hand fraud or the level of cyber crime will increase.
All in all, this article has allowed me to explore how information and technology are highly involved in business and analyze how this innovation not only helping business to grow but also how it is creating benefiting society in general.
Thanks, this article has allowed me to explore how information and technology are highly involved!