Billy's blog

“Always Fresh. Always Tim Hortons”(1)

The slogan is fairly well known around Canada. Is Canada’s favourite coffee franchise guilty of practicing unethical advertising? It certainly seems so as the word “fresh” usually does not mean “frozen, stored, and reheated”.(2) Tim Hortons appears to be taking advantage of consumers and their naivety. The slogan attracts consumers but they are being mislead into believing that they are purchasing a product that is in fact fresh. Sure a business first priority should be to generate profits for its shareholders, however a business does not necessarily need to go about it in an unethical way. There are ways to make money while still staying within the confines of regulations, laws, and rules. I feel that the unethical advertising employed by Tim Hortons not only reflects poorly on their own business but also to an extent on Canada and all that it represents as well.

1) http://www.timhortons.com/ca/en/

2) ibid

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