The article introduces a Dutch bank-ING to us and talks about its winning digital strategy.

It briefly describes the company first and lets readers know the current situation of the company.ING is short for International Netherlands Group and ING-DiBa is an online bank owned by ING.The article is mainly talks about the ING-DiBa and its digital strategy.

It also talks about the market environment of the banks.As the world is going through the digital transformation and fewer people visit banks nowadays.What’s more,the bank doesn’t have many hypostatic stores.Hence,it comprehensively tells us the reasons why the company takes digital strategy.Situation analysis is really important for the strategic decision making of a company.Situation analysis is the second step in the marketing plan. A marketing plan is created to guide business on how to communicate the benefits of their products to the needs of potential customer.It’s not only about internal strategic assessment,but also about external strategic assessment.So the article clearly and comprehensively talks about this part of the company.

The article also mentions the idealization of the company.Idealization is about the possible future scenarios and business opportunities.The process of looking at possibilities before the considerations of probability and actualization are investigated.As the article says,ING aims to build ‘components’-processes and products-that can be used across the group.So that costs can be saved and customers can be better served.What’s more,ING wants to lift the share of revenues from fees and commissions from15% to 20% in the next four years and reduces its dependence on interest income.

The possible challenge that the ING may have also be mentioned in the article.The shift is a huge test for branchless banking and ING has not ‘cracked the nut’ of avoiding bad credits.So,the solution for the company to conquer this problem is also an important part of the company’s strategy.

Anyway,the article really comprehensively describes the company and tells us its strategy of the company in front of the changing world.It uses words professionally and has really clear organization.What’s more,it makes us feel that strategic decision making is really important for a company,it helps the company progress more quickly and achieve its goal more easily.

references:

http://www.smh.com.au/money/saving/ing-to-scrap-international-atm-fees-20171109-gzhtpk.html

https://en.wikipedia.org/wiki/Situation_analysis

https://www.ing.com/web/show

Huawei Technologies Co Ltd is a company which products and sales communication equipment and it was formally incorporated in 1987.

Huawei is a leading global provider of information and communication technology(ICT).Huawei focuses on maintaining robust management, continuous innovation, open cooperation, and building end-to-end in telecom operators, enterprises, terminals and cloud computing.What’s more,it provides competitive ICT solutions, products and services for consumers and is committed to enabling the future information society to build a better all-in-one world. In 2013, Huawei beat the world’s largest telecommunications equipment business Ericsson and ranked 315 in “Fortune” the world’s top 500.At the end of 2016,Huawei already has 170,000 employees and its products and solutions have been used in more than 170 countries around the world,serving 45 of the Fortune 50 companies and 1/3 of the world’s population.

1.Market segment

Market segment of a company is really important.It is to divide consumers into different groups according to different demands and characteristics and form different consumption grouos.The market segment of Huawei is mainly focus on government and utilities,finance,energy,electricity and transportation.Huawei focuses on ICT infrastructure and continues to innovate around customer needs.It provides ICT products and solutions that can be integrated with partners to help companies improve the efficiency of communications,office and production systems,reduce operating costs.
Huawei has its own global business strategy as well.It entered Russia in 1997,and India in 1998,Middle East and Africa in 2000.In 2001,it expanded its market dramatically in more than 40 countries at southeast Asia and Europe.And it entered USA in 2002.At the end of 2016,Huawei has branch companies and representative offices at 168 countries.

2.value propostion

Customer value proposition is a strategic model against competitors.There are similarities among competitors,as well as better points.And customer oriented personalized products and services strategy—resonance point.The value proposition of Huawei is being customer-oriented.It is staying customer-centric,innovating at the crossroads of customer needs and leading technology,building an industry ecosystem that thrives on shared success.
The new enterprise logo of Huawei is based on its original one.and it means being more focuse,innovative,stable and harmonious,fully embodying Huawei will continue to maintain a positive sporit,through continuous innovation to support customers to achieve network transformation.
The market segment and value proposition of a company is really important,as it shows the company better for the consumers and help the company establish a strong corporate image.

reference list:http://www.huawei.com/en/about-huawei/value-propositions

https://en.wikipedia.org/wiki/Huawei

The author has a clear and concise content which correctly described business ethic. The drug “Daraprim” benefits the whole society, especially those Aids patients, and brings those patients normal lives. The author did a good job in relating her examples to the topic and citation was correct.https://blogs.ubc.ca/clairechen1/

Martin Shkreli’s action definitely disobeyed content of business ethic. As a successful company or businessman, he should help the society while making profits. However, Martin Shkreli’s action harmed public, especially those Aids patients. The true purpose of the invention of the drug was to help people while Martin Shkreli turned it into the opposite aspect—blackmail. Similar with the operation of black market, Martin Shkreli bought drugs at low price and sold them at high price which led to shortage. Some Aids patients can not afford such price and had no way for cure. The author clearly illustrated the purpose of Martin Shkreli’s action and concisely explained the relationship between the example and business ethic.

“A group of Sydney school students did not want to stand idly and they decided to solve it out.” Those students figured another way of making the drug by changing only one ingredient. They introduced this drug to market with a relatively lower price ($20). From my perspective, a good business should devote itself to charity, offer as more jobs as possible to help solve unemployment in the economy and follow market rules. Similarly, those students can earn great profit and bring benefits to society at the same time. The author believed that business ethics should be the responsibility to the whole society, the employers in the company, and the environment. I firmly agree with her ideal and I also believe companies should compete by following business rules and government rules.

To sum up, I do agree with the author’s opinions which also worth a good mark. It is a company’s obligation to help society while making profits at the same time.

Apple just had its press conference at 9.12 to reveal the brand new iphone 8 and iphone X and it became a hot topic beyond all doubt.Out of question,Apple used its typical selling strategy –planned obsolescence again.The new iphoneX kills the home button and scans your face to log.It reminds me of the missing headphone jack,which became a new trend after the release of iphone 7.For many people,using the new iphone becomes something which they can be proud of as they follow the fashion.

It’s really clear of Apple to release a new iphone every year and stop producting the old one,they already imagine it as future trash when they product the new one.Planned obsolescence helps Apple to make a lot of money and attracts people who want to follow fashion.It’s really a good business model for all the companies,it uses customer mentality well.The development of Apple also is the self breakthrough of the company as it pushes the development of the company’s technology and makes customers’ lives easier with the help of the new technology.

But in many people’s opinion,Apple’s action doesn’t obey the business ethics.First of all,they don’t consider the customers’ benefits and use their strategy to fool customers to buy new phone continually.Secondly,the never-ending updates damage the environment as well because of the production and disposal of iPhones.According to Freeman’s Stakeholder theory,companies should create value for customers,suppliers,employees,communities and financiers,shareholders,banks and others.I don’t think Apple apply to this theory,though they make a lot of money,they did’t think the benefits of many parts of stakeholders.As to the other part of the theory,suppliers shouldn’t just take orders and sell stuff but suppliers should try to make a business more innovative and creative.And I am pretty sure Apple accord with this part,as Apple is famous for innovation.

What business ethics is?In my opinion,company should put the customers’ profits at the first place,but I’m not saying the company’s benefit is not important,the combination of both sides’ benefits is the best.Moreover,the company should shoulder the social responsibility,the never-ending updates of Apple definitely will damage the environment.To a degree,the environmental deterioration is due to the development of many companies nowadays.Last but not least,increasing profits of company is a part of business ethics,the existence of companies helps the growth of economic development.The trend which made by apple actually helps the development of economics as they pay more taxes and create more job opportunities.

reference: Your new iPhone will soon be trash

Freeman’s Stakeholder Theory

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