It can most certainly not be denied that Apple Inc. is one of the largest and most successful companies in the market.  Adrian Hung’s post comments that this is largely due to Apple’s marketing strategy.  The recent release of the iPhone 6 Plus has skyrocketed prices due to the supply not meeting the great demand, and that in China it is even going for $3000 for one unit.  Adrian states that their marketing strategy is the reason for this, that the uncertainty and built up hype is what makes consumers go wild for their products.  I agree with this to some extent, every year around August and September all you hear are these rumours of what the new iPhone will look like – Apple’s marketing strategy at work.

Apple does have an intelligent marketing scheme, although I must say that their sales and demand of the products are due to the brand.  Apple has done an incredible job with climbing their way to the top of the ladder with consumer electronics.  The brand seems to have a little “luxury appeal” to it. Even when walking into a class in university there is a sea of macbooks, and one can feel minuscule with not having an apple product.  The marketing has of course led to this image of the Apple Brand.  However in these recent years, I would have to say that their sales are more due to the brand than that of the Apple marketing strategy.