Melissa Marshall’s tips for science communication?

Be sure to state “So What?” However, I don’t like her biomedical example–not all research does, nor do I think it should, have anthropocentric focus.

Minimize jargon.

Make everything as simple as possible, but no simpler.

–Albert Einstein

Don’t use bullet points–bullets kill.

And finally…

Yes, that makes about as much sense to me as it probably does to you; it should probably divide by the inverse of relevance instead…

Overall, I like the points she brings up about science communication. (I think too many people on Youtube are slamming her because the end equation is wrong.) Scientists are still, for the most part, struggling with engaging the public. I think these are important things to consider in doing so effectively.