The topic of our food systems in one that has intrigued me a lot lately. Upon reading Sam Wong‘s post about Loblaw’s shift towards simpler food marketing, it reminded me about today’s smaller, local food movements. While getting involved with Community Supported Agriculture may seem intimidating to most, having the ability to purchase better food from the supermarket seems like a good start. By tracking trends, Lowblaw’s will effectively maximize their targeted market, and hopefully increase it. Better food not only means better ingredients but also sustainably grown, and sourced products. 14 municipalities within British Columbia have declared themselves genetically engineered free zones, stepping back from the agricultural giants, and focusing on sustainable farming. Initiatives in municipalities and communities may be easier to get off of the ground, due to the pooling of resources and coordination of the communities on a much smaller scale than that of which Loblaw’s is dealing with. A venture of this sort will change the way that large food retailers think about the food they sell should Loblaw’s Presidents Choice new marketing strategy take off. Perhaps this is the step forward that western society needs to better understand their food.