Ensuring that your advertisements are seen by as many people as possible is an essential aspect of marketing. For example, ads on facebook are viewed by millions of people everyday. Even if only 1% of people that see these ads actually click on them, the number of people being exposed to the product is immense. This will increase the number of sales and amount of revenue generated. It illustrates the fact that no aspect of the marketing mix can be ignored or the campaign will fail. More people using your product increases the chances that other uses will be found for the product. An interesting blog about products that find a market for uses that they were not intended for is linked here: http://www.joshwhitford.com/ The author discusses possibilities for the company going forward as their product begins to be used for alternate purposes. Is the marketing team solely responsible for failing to see all of the possible applications of their product or should the development team also shoulder some of the blame?
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