I know from personal experience that one of the oldest types of advertising is still one of the most effective. I am talking, of course, about word of mouth advertising. For years I worked for a construction company that relied solely on word of mouth advertising to sustain demand for their services. The power of this type of advertisement cannot be underestimated as I have seen first hand how it helped transform this organization from a small family run business into a multi-million dollar enterprise. By providing excellent service or products you are leaving a lasting impression and creating advocates for your product that will become ritual purchasers. More importantly, they will likely recommend your company to others in the industry and eventually the word will spread like wildfire. People are more inclined to respond to this type of advertising because they are more likely to believe someone who isn’t trying to sell them something directly. Also, it is free. Of course, it is impossible to get word of mouth advertising without having initial clients must be acquired through other types of advertising! Another good blog you should check out is Amanda Woo’s (link to the right)
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