Marketing is part art form and part science. Even the best, most thorough research cannot completely guarantee results. Dealing with constantly changing attitudes and trends means that timing is of the upmost importance. The best campaign in the world may not be successful if it is launched at the wrong time. For example, an ad launched selling baby chimp dolls- one week after a lady was attacked and mauled by Travis the chimp in a highly publicised event. Often, it’s impossible to stop the promotion before it’s too late. Marketers should always try to consider the worst case scenario and have a contingency plan or means of pulling an ad campaign as quickly as possible. At least that’s what I think!
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