As remembrance day approaches, we take a moment to pay our respects to those brave young men and women who sacrificed their lives to protect our freedom. At least, most of us do. Eddie Bauer, however, is trying to cash in on this special day by having a “Remembrance Day Sale”. Needless to say, this has become a public relations nightmare that the marketing team behind this idea didn’t foresee. Many people are disgusted at the companies’ attempt to cash in on the holiday. This could have been easily avoided if the company just advertised the event as a good cause, and donated a portion of the profits to war veterans. They did not intend to disrespect our fallen soldiers, but they did. This emphasizes the need to carefully think out all promotional events and the possible outcomes that can result. Short term profits are not worth the long term repercussions of a ill advised marketing scheme that may tarnish the reputation of the company forever. People are talking about boycotting Eddie Bauer, and this organization needs to act quickly by donating their profits to veterans to prevent this from happening.
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