Focus Group Questions
- Marketing Clarity & Expectations
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- What specific marketing materials (e.g., website, social media, emails, in-person events) were most helpful in shaping your expectations of BMS?
- Were there any aspects of the BMS program that were unclear or misleading before you enrolled? If so, please describe.
- What additional information would have been helpful before you applied to BMS?
- Student Experience vs. Expectations
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- In what ways has your experience in BMS met, exceeded, or fallen short of your expectations?
- Were there any academic or extracurricular opportunities that were presented in marketing materials but did not align with reality?
- Effectiveness of Communication & Engagement
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- How do you feel about BMS’s communication efforts after enrollment (emails, social media updates, faculty interaction, etc.)?
- Do you feel well-informed about available resources, academic requirements, and career opportunities? Why or why not?
- What would be the way to receive information:
- Did you know about the UBC student blog that showcases student work?
- Program Improvement & Recommendations
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- If you were responsible for BMS’s marketing, would you make any changes and if so, what changes would you make?
- What advice would you give to prospective students considering BMS?
- Would you have still chosen BMS if you had more accurate or detailed information before applying? Why or why not?