In response to the documentary we watched in class, Trust Cost, we discussed how organizations could implement strategies to lower “total cost”, and how to make consumers more aware of all the factors they should consider. As we know, price is only one element in the equation, but it is sometimes the only factor considered in the consumers purchasing process.

I started to think of companies that offer sustainable products at a relatively low price, and immediately I thought of Walmart. They are one of the world’s largest retailers, and they have successfully incorporated sustainability initiatives throughout their entire value chain.

Walmart has consistently positioned themselves with an “everyday low pricing” strategy. Along with many other organizations, Walmart received negative publicity after the Bangladesh tragedy – and so they should. However, I think it is important to acknowledge the changes Walmart has made to their business model. And more importantly, the example they are setting for large retailers in the garment industry. Who knew you could offer affordable prices while sustainably sourcing, producing, and distributing your products at the same time?!

The True Cost documentary gave me a new perspective on the “total cost” of the products I am buying, and how price should not be the only factor considered in the purchasing process. I consider myself to me a relatively high price-sensitive consumer, and the guilty owner of several $5 t-shirts. However, this documentary had such a powerful impact on how I view the products that I own, and the ones that I will buy in the future. Although this documentary was heart breaking, it was extremely informative – and I hope more films like True Cost are produced in the future.

On a happier note, I was pleasantly surprised to find out that Walmart is a founding member of the Alliance for Bangladesh Worker Safety. The work that Walmart has done so far for the Bangladesh community is inspiring. It is incredible to see such a large retailer leverage their size and scale to influence positive change around the world. Of course, Walmart is not perfect – as no organization is. They have lots of room for improvement; however, I think it is important to acknowledge the changes they have made, and the ones they are striving to make in the future.

It is my hope that large retailers in the “fast fashion” industry, such as Forever21 and Zara, will aspire to have a similar business model to Walmart. I am confident that as consumers become more aware of the “total cost” of their products, they will develop a higher standard and expectation for sustainable sourcing, producing and distributing.