Monthly Archives: June 2011

To all of my blog readers, Last night I had the privilege of being at game 7, trying to witness history. Unfortunately, our beloved Canucks lost 4-0. At the end of the day, Boston did deserve to win this series and were … Continue reading →

After reading this blog, Celebrity Endorsements Study, on BrandChannel I was very intrigued at the results they got. The main point of the research is that only 4% of consumers will buy a product if a celebrity endorses it. I … Continue reading →

In response to another interesting blog written by fellow classmate Khalil, Humour in Marketing, I want to discuss the different effects commercials can have on consumers. After watching this commercial for Alexandre Keiths, I agree with what Khalil says on … Continue reading →