Monthly Archives: October 2010

Energy consumption has increased dramatically in the past century due to industries shifting away from coal to fossil fuels, the development of new technologies, the human population growing exponentially and the rise of energy for personal use. This is affecting … Continue reading →

The word strategy in the context of business is often misunderstood and abused. In the business world, a company’s strategy directs its direction in the long term, while a tactic is how the company meets a short term specific objective. … Continue reading →

“Companies seek social media experts to keep online conversation rolling”  was a title of an article in the Canadian Press. Its contents elaborate on how companies are looking for social media experts to mobilize as part of their business plans. With … Continue reading →

Consumers experience information overload from the various advertisements that they see every single day. It is an advertiser’s job to position their products in the mind of consumers. The easiest way is to be the first. Take for example the … Continue reading →

How could individuals with different backgrounds, perspectives, beliefs and personalities work efficiently and productively in a team? When a team put together to address an issue immediately jumps into action, there is a risk that conflicts, role ambiguity, role conflict and … Continue reading →