I was looking through Super Bowl ads to find some inspiration for this marketing blog, and the first one I saw made quite an impression on me. It was an advertisement by GoDaddy.com and it featured a lot of attractive and scantily dressed women. Now the first time I finished watching the ad I didn’t even know what kind of goods or services GoDaddy.com offers. All I remembered was…. the girls.
That was enough for me to check out the website and other commercials GoDaddy.com has made. When I really think about it, firms use a lot of attractive men and women, artists, athletes and models to promote their brand in tv commercials, magazine/newspaper advertisements, billboards and even brochures. Check this other Super Bowl Ad for example
Clothing stores are probably the most prevalent user of attractive men and women to promote their brand. Just go to the local shopping center and see..
Now I know people aren’t stupid enough to think that if we buy their goods or use these firms’ services, that maybe we could attract or look like those attractive men and women they show on their advertisements. So why do firms and corporations continue in showcasing hot and attractive men and women in their marketing? And that it has proven effective in getting consumers to buy their stuff?
It’s all about selective attention. We are bombarded everyday with countless advertising from hundreds of varying companies and probably remember only a handful of them. When a need arises for a certain good or service, we’ll probably get them from those companies whose advertisements we remember. What companies are trying to accomplish by putting attractive men and women in their advertisements is so that we, as consumers remember them, because intrinsically we want those men and women or want to be like them.
Great job using video clips to supplement your blog, as well as using terms like “selective attention” in your post!