Category Archives: Comm 296 Blog Posts

Socially Responsible Marketing: Should it work for all firms?

Posted on April 2, 2012 by brianhandoyo

In reference to Louisa’s blog post, “Marketing Spillover”, I have to agree with her that various marketing attempts made by firms are simply meant for adult audiences.  However, it is almost impossible to prevent these marketing messages to “spillover” to … Continue reading →

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Consumer-Generated Marketing

Posted on March 12, 2012 by brianhandoyo

In a response to Shay Segal’s blog post on “Doritos, Consumer-Generated Marketing”, I can’t agree more that consumer-generated marketing is an innovative, and cost effective approach to marketing that encourages conversation surrounding a brand. Traditionally, consumers are only on the … Continue reading →

Posted in Comm 296 Blog Posts, Uncategorized | 1 Comment

GoDaddy’s Super Bowl Ad

Posted on February 5, 2012 by brianhandoyo

I was looking through  Super Bowl ads to find some inspiration for this marketing blog, and the first one I saw made quite an impression on me. It was an advertisement by GoDaddy.com and it featured a lot of attractive … Continue reading →

Posted in Comm 296 Blog Posts | 1 Comment

What’s Next After ‘Go Green’?

Posted on January 16, 2012 by brianhandoyo

Coming to Vancouver from a foreign country, one significant difference that stood out to me in terms brand marketing is the emphasis on being ‘green’. There is a continuing trend amongst consumers to become environmentally concious and firms have taken … Continue reading →

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