Category Archives: Uncategorized

Consumer-Generated Marketing

In a response to Shay Segal’s blog post on “Doritos, Consumer-Generated Marketing”, I can’t agree more that consumer-generated marketing is an innovative, and cost effective approach to marketing that encourages conversation surrounding a brand. Traditionally, consumers are only on the … Continue reading

Posted in Comm 296 Blog Posts, Uncategorized | 1 Comment

Hello world!

Welcome to UBC Blogs. This is your first post. Edit or delete it, then start blogging!

Posted in Uncategorized | 1 Comment