Dumb Watch
Since September, Samsung has only sold 50,000 Galaxy Gear Smart Watches. Sold at a price of $299, this smart watch is quite the failure as there are approximately 800-900 units sold per day (Clover). Watches are not particularly necessary relative to mobile phones; watches are a fashion statement. Watches do nothing more than display the time. People claim that watches are a symbol of status, and undoubtedly so; luxury watch brands like Rolex, Patek Philippe, Piaget, certainly posses the power and wealth but in the end, they tell the time. Cellphones, tablets, basic watches, music players, laptops, all tell the time, so why would a consumer pay $299 for a Smart Watch? The reason baffles me. In order for Samsung’s Smart Watches to be sold more, they would have to acquire a new design. As previously said, watches are a fashion statement, and the Galaxy Gear Smart Watches are hideous (coming from a guy with very little interest of knowledge in fashion taste). Watches are worn complementary to suits or other formal events, but Samsung has not considered the fashion influence of watches. In addition to Samsung, Apple and Google are both developing and finalizing their own smart watches. Apple is set to release their iWatch in late 2014 which will be interesting to analyze with respect to Samsung’s failure.
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