Tablet advertising is building momentum in 2011, as major OS developers such as Apple, Google, and RIM are adapting their mobile advertising campaigns into interactive and engaging tablet ads. The tablets large and sharp screen, and many interactive capabilities offer marketers many opportunities that are not obtainable in standard static ads. The interactivity potential of the tablet can translate into a more active consumer base, and possibly even consumer evangelism for companies that attempt to harness its capabilities.
One of the main advantages associated with Tablet advertising is it’s specified and targeted consumer market. The main users are males who are in a high-income bracket and are from 18 to 34 years old. This markets psychographics show that they have increased purchase intent when they are responding to an advertisement. In the report, Tablets: New Screens For Marketers, Paul Verna states that,
iPad users were more likely than users of iPhones and other connected devices to click on ads of various types, including video, text, multimedia and interactive. iPad users were also more likely than their counterparts to enjoy ads on connected devices, but all users shared a preference for ads that did not take them outside the application when they clicked through
Although, tablet marketing is not very popular yet, the Interactive Advertising Bureau recently launched an initiative to stimulate advertising on tablets. It is obvious that consumers want an experience and are seeking more than a stagnant advertisement. The new tablet technologies allow advertisers to satisfy this need and emphasize the significance of possessing a unique, entertaining, and interactive ad, which will be crucial to a company’s tablet marketing success.
This video exemplifies the new Tablet advertising that is possible in digital magazines
