It was recently annouced in the Globe and Mail that Youtube and American Universities are joining forces to essentially produce professional creators of user generated content.
Youtube viral videos are increasingly becoming a main media platform for marketing campaigns. Therefore, marketers need to understand how to create a video that will become viral or create campaigns that encourage customer segments such as “Creators” and “Evangelists” to compose user generated viral video content. An eMarketer survey states that 17% companies plan to use viral video (e.g., Youtube) as a media platform in their marketing strategies, especially in their efforts to each multicultural customers.
YouTube’s dynamic role in Universities is not surprising, Universities such as Berkley have been offering full University lectures on the video sharing website since around 2007. However, now Youtube and select US Universities are launching a new media course focusing mainly on Youtube for aspiring digital filmmakers.
YouTube Creator Institute with the University of Southern California School of Cinematic Arts and Columbia College Chicago. It says the schools will offer on-campus and online educational courses to its users so they can “hone their digital media skills and accelerate their YouTube careers.”
This course will also offer many benefits for aspiring marketers since YouTube is becoming a popular platform for advertising. Recognizing this fact, the course work will not only include cinematography it will additionally cover social media strategy.