The increasing demand for a healthy lifestyle has been particularly evident in Vancouver’s culture over the past few years. Everyone is more aware of their unhealthy habits and certain activities like yoga are becoming extremely popular amongst teens and adults.
Along with these new well-balanced routines that Vancouverites are adopting, healthy eating is becoming just as trendy. However, it is often difficult to find a quick snack during our busy schedules that is still wholesome and nutritious. Jrink’s cold pressed juices are a perfect solution to get that boost of energy while still maintaining a healthy lifestyle. In Comm 101 when we were introduced to this company, founded by a Sauder alumni, all I could think was how much I wished this product was available to students. Jrink’s juices are nutritious and convenient, but unfortunately for us students, are exclusively sold in corporate cafeterias.
If Jrink were to expand to more public locations such as university campuses, and café’s around Vancouver, I think they would see a great consumer response because of their unique value proposition1. Vancouver would be a perfect place to sell their products because of the increasing demand and trend for a healthy lifestyle.
*Blog content collaborated on with Olga Kubliy
1: “JRINK Juicery.” Jrinkjuicery.com. N.p., n.d. Web. 17 Nov. 2013. <http://www.jrinkjuicery.com/#about>.
Figure 1: http://healthylivingvancouver.ca/wp-content/uploads/2013/06/yogis_doing_warrior_pose_in_yoga_class.jpg
Figure 2: http://www.jrinkjuicery.com/juices/starter