Monthly Archives: October 2014

Nowadays, a lot of companies are adopting new policies and shifting their value propositions in order to be more Corporate Socially Responsible.  Corporate Social Responsibility (CSR) is a concept in which a business should willingly contribute positively to the community. The … Continue reading →

BC Hydro is a Canadian electrical utility company which is based in and serves the majority of British Columbia. Currently, BC Hydro is proposing on the building of a third dam on the Peace River in British Columbia. The dam … Continue reading →

Chipotle Mexican Grill is an American fast-food chain specializing in Mexican burritos, burrito bowls and tacos. After going through class 8, which was on Value Proposition, I was extremely intrigued about Chipotle and how it differentiates itself and attracts a … Continue reading →

The Roshe Run is one of Nike’s most popular and successful shoes. The Roshe Run,  designed by Dylan Raasch, is inspired from the word ‘roshi’ which is the honorific title given to a senior Zen master. The Roshe Run’s value proposition, which was to be … Continue reading →