Nike Roshe Run

The Roshe Run is one of Nike’s most popular and successful shoes. The Roshe Run, designed by Dylan Raasch, is inspired from the word ‘roshi’ which is the honorific title given to a senior Zen master. The Roshe Run’s value proposition, which was to be a simple, comfortable, minimalistic athletic shoe that could be used both in the gym and on the streets, played an important role in its achieve success.

The Roshe Run sells for USD $70-$90 which is considerably lower than their competitors (Adidas Pure Boost is selling for USD $120). Due to the Roshe Run’s minimalistic value proposition where only the absolute necessary (quarter support, heel support and cushioning) is used to build the shoe, Nike is able to cut down production costs; thus enabling them to price the shoes more competitively . The Roshe Run’s low price strategy, allows Nike to focus on a larger market segment will boost their overall market share.

With over 25 different color schemes (colorways) and even sneaker boots variations, customers are spoilt for choice and should find it difficult to not be able to find a pair that appeals to them. It is obvious that Nike took a customer centric approach in designing and producing the Roshe Run. The Nike Roshe Run are also offered in Nike iD. This allows customers to customize and ‘build’ their personal Roshe Run from scratch.

Nike Roshe Run’s minimalism, modern look and versatility combined with its pricing strategy made it so popular. Therefore, its value proposition and design is a major contribution to it’s success.