Since our senior year’s in high school, we have always been focused on the Canadian government in our social studies courses and such. We have observed our country’s constitution, it’s parliament, and it’s political parties and environment. When asked to bring up examples of political advertisements through any media outlet, a common answer would be Stephen Harper writing at his desk, working hard and giving off a friendly vibe. Or back when Jack Layton was still the NDP head, speaking to us with a warm and fatherly attitude. However, over the years, we have been seeing an increasing number of attack advertisements – something that is more common in the American political environment. Canada has always been known for its friendly and hospitable reputation, yet America’s culture is slowly seeping into our political scene. Ads such as the Conservative’s attack on Justin Trudeau (https://www.youtube.com/watch?v=1qKps7uG6eM) are becoming increasingly frequent, and presents not only a declining image of our country, but a bad influence to our youth as well. The marketing of a political party would make more sense to be of relevance to what the party is and plans to be doing in the future. Instead, we are focusing on the negatives of the opposition, something which lacks a little class. To the younger generation, seeing such reputable parties display put-down and negative behavior is detrimental to their personal growth. What if, in their next group project or debate, instead of focusing on the positives of their topic, they focused on making harsh arguments against the other side of the coin? Although that may be a trivial thought, it could become a negative aspect that will grow into an unfortunate habit. The marketing in the Canadian political environment should really focus back on what matters, the advantages and values that each party upholds and can bring to the country.