It cannot be denied that in recent years, the amount of news “leaks” have grown exponentially, so much so that many of us are no longer surprised by it’s presence in the daily news. For the purposes of keeping this post within a relative and defined topic area, I will talk about new technology. Perhaps the most obvious example would be Apple. At the moment, they are the ones that receive the greatest media coverage in regards of new product releases, and are closely scrutinized every quarter of the year. However, it becomes suspicious when, without fail, every new product release is preceded by a product or product part “leak”. We might remember the thrilling tale from Gizmodo, http://gizmodo.com/5520438/how-apple-lost-the-next-iphone, who allegedly obtained  the “picked up” prototype iPhone 4 in a bar. While many cannot help but remain puzzled  as to how this serious breach of secrecy occurred, it nonetheless gained a fair amount  of coverage. Fast forward to 2013, and once again Apple has had a “leak.” What turned  out to be stunningly accurate pictures of the new iPhone 5s were found days before the  release of the iPhone itself, with many wondering just what Apple was doing to keep it’s  products hidden from the spotlight until debut. The detail in this leak was truly  comprehensive. http://www.extremetech.com/computing/165955-iphone-5s-leak-  points-toward-colorful-silver-ringed-fingerprint-scanning-home-button 

This leads us to the question: “Is Apple doing this intentionally?” Well it really is a matter of perspective, but I personally believe that the leaks are controlled. This is really free marketing for Apple, having leaks stir up a frenzy for it’s products and potentially helping to drive up its share price in the coming days before the product release. Although a little unfair for it’s competition (if Apple really does plan these leaks), it is nonetheless an amusing notion for us to ponder. Just how on earth does a technological powerhouse suffer from so many leaks?