So Much More Than a Name
October 3rd, 2010
To Google; to search the internet using the Google search engine, I googled, he is googling. If you ever want to know anything you can google it, find something, google it, go somewhere, google it. It would not be too broad a generalization to assume that most students at this university have told someone or been told to google something. As a matter of fact I “googled” Google to get the definition for the intro to this post. In the last few classes we extensively covered positioning, branding, getting your brand established in the public eye. Google is a textbook example of this theory. The name Google has become so ingrained, so associated with the service Google provides; internet search engine, that it has become that service. You’re not searching for something on the internet, you’re googling it. The name and the action become subconsciously associated, you’re thinking of it even if you’re not. 91 million searches per day, that’s how positioning works.
…But if you’re still not sure you can always google it http://www.google.ca/