Talk to Me
October 31st, 2011
So this may be beating a dead horse here but I’ve always gone with a better safe than sorry policy when it comes to zombies. How often does it feel like those sons of guns just seem to get up after the main character has “killed” them in movies? Semi-effective analogies aside though I wanted to write this post about information gathering and modern marketing. In class I feel like we have often demonized information gathering as giant vulture-like corporations preying on the unsuspecting consumer mice. But what about the benefits?
Information gathering is a two way street and if anything can be said about the certainties of modern marketing it’s that you know the companies are listening. So why not use this information gathering as a consumer tool as well. I see information gathering as an outlet for consumers to voice their opinions about what they would like to see from companies and influence retail outlet locations. Information gathering is after all a strategy for companies to create more personalized effective marketing campaigns so why should it be a game of cat and mouse instead of an open dialogue. If you’re a serious consumer there are benefits to be reaped from voicing your opinion.