Sometimes You Just Gotta
November 29th, 2011The blog i want to talk about in this post is in itself a perfect example of the four P’s in practice. I’m talking about the music super-blog gottadancedirty.com. GDD, as I will refer to it from here on in, is a blog made up of a group of djs from LA that has established an international following in the electronic dance music community. As a blog, GDD applies the four P’s in a non-traditional sense as it is after all, not a traditional business. First of all you have to look at product, GDD provides downloadable mixes, compilations, and tracklists as well as a small selection of branded clothing. The blog relies on a reputation for having the latest releases and the best selection of new music to attract and retain “customers”. Those quotation marks are especially appropriate because as far as price goes everything but the clothes are free, definitely not a business in the traditional sense of the word. 
The biggest aspect of GDD’s “business” is the promotion they do for their blog. The djs behind GDD both play and run huge events in LA that both promote the blog and provide a major source of revenue. By booking major artists for their events they build up a brand association with fans as well as profiting based on attendance. Lastly, place, besides promotion in LA there really isn’t one. GDD is an entirely online service which allows to capture such a large market, it’s available to anyone with the right interests and a computer.