Hunting for Clicks
November 14th, 2013
I’ve always wonder just how effective advertising on Google is. Certainly, everyone who has used Google has been exposed to the ads that appear after you run your search but how many people actually click these links? For me personally, I’ve never clicked one and I’m almost at a point where I ignore there existence entirely. Like muscle memory my hand automatically hit scroll until I land on the first organic search link. For the first time I finally got some insight into the world of Google Ads with the this term project.
Our AdWords campaign lasted around a week and a half and we managed to generate over 1 million impressions. Impressions of course being Google’s interpretation of people having seen your ad. Our click through rate however was under 1%. Is this effective marketing? Our investment was basically the minimum required but is this strategy worth the expenditures companies put in? Businesses seeking other businesses as clients may do well for their investment but I think on a business to consumer level advertising on Google is significantly less effective.