Task 10: Attention economies
User Inyerface

The first thing I noticed when I opened User Inyerface was the ticking clock. This immediately caused me to flashback to playing Mario Brothers on Nintendo where each level had a time limit. When I saw the clock on User Inyerface, I automatically assumed there was a time limit, which increased my stress level. The next thing I noticed was the irregular wording of certain elements. For example, the terms and conditions box was labeled “I do not accept the terms and conditions” (Bagaar, 2019), which was checked by default and needed to be unchecked (a double negative). What I expected to see based on previous experiences filling out forms online was clearly not going to help me with this task. I needed to concentrate, and the flashing lights, ticking clock, pop-ups, and confusing wording, were making that extremely difficult.
Online businesses use some of these similar tactics to deceive their customers. For example, about three years ago I opened Outlook, and was met with an alert that my email inbox only had 84% storage space remaining. I got worried that I wouldn’t be able to get new messages so I started deleting old emails and anything with a video attachment, to try to free up space. I then refreshed the page and again saw that I still only had 84% storage remaining.
I then clicked the button that said “free up space”, and it took me to a page with three paid subscription options. I decided to forget about it for the time being and revisit the issue when I got closer to completely running out of space. Over time I realized that the 84% wasn’t changing. Three years later I’m still getting the alert, and it still says I’m at 84%.
Outlook is clearly using a dark pattern (Brignull, 2011) to deceive its users into buying a subscription they don’t need. Why do I accept this? The email company that I trust with personal and private messages is essentially telling me a lie everytime I visit their site, but even though I know they are doing it, I ignore it. I recognize myself in Brignull’s (2011) article as a customer who knows the company is subtly deceiving their customers, but does nothing about it. Probably because they don’t always know what to do.
It was refreshing to learn from Brignulls’s (2011) article that there are communities of concerned consumers who call-out companies for their deceitful practices. And in some cases, it has resulted in the companies changing their practices to being more honest and transparent (Brignull, 2011).
Lastly, the good news is that our brains are adaptable. Once we know what we are looking for, we can pick out these deceptions and not be fooled by them. For example, I tried User Inyerface a second time. When I knew what to expect, the pop-ups, flashing lights, ticking clock, were hardly able to capture my attention at all. This is why groups like the deceptive patterns community are so important. The more of us are aware of the dark tactics used by online businesses, the fewer of us are likely to be deceived by them.
References:
Bagaar. (2019). User Inyerface [web game]. https://userinyerface.com/game.html
Brignull, H. (2011). Dark patterns: Deception vs. honesty in UI design. A List Apart, 338.
Figure 1: Graph with large amount of density
Figure 3: Same data as above (frequency of tracks chosen) in a bar graph format
Figure 5: 

