After talking about the success of the Old Spice body wash advertising campaign I started thinking about other ads that I think have been similarly effective. The first that comes to mind is Apple’s Mac versus PC ads. This series of ads is similar to Old Spice’s in a few ways: both have turned one commercial that had success into a series of commercials, both use humour to sell their product and both of them have people seeking out their commercials on youtube.
I love these Apple ads because of the simplicity of them. The general situation for these ads is always the same: two people, one representing a Mac and one representing a PC, discuss situations that deal with problems people have had with PCs and highlighting how Macs don’t suffer from them. With such a simple structure it is the humour that hooks consumers in and that is the reason people will go to youtube to watch these commercials. Being able to make the consumer laugh and still getting your point across should lead to very effective marketing.
One of my personal favourites.
The fact that these two sets of ads have had parodies made of them and that people go to view them on youtube is evidence that they are effective marketing tools. I think the success is linked largely to the effective use of humour.