As noted in Brandon Tracey’s blog Advertising: Revolutionizing the TV Medium, “One of the main goals of advertising is to get your brand out into your target markets eye, but usually you have minimal control as to who actually sees your advertising.” However, there are some specific mediums to ensure your add reaches the target market. I’m going to address one of my favourites.

Urinal ads. A great way to reach males is through advertisements placed above urinals. To be more specific, young males, who enjoy their drink, would be found at sporting arenas.

There are a few reasons I think this medium is so brilliant. First, it is an unwritten rule that while at a urinal one should do their best not carry on a conversation and to keep their eyes up ahead. What is up ahead? A perfectly placed advertisement. With nothing left to do the individual is engaged with the ad. Second, this type of ad would appeal specifically to men and may cause some women to roll their eyes. However, this medium reduces the negative impact it might have with people outside the target for they do not see it.

While I find these ads rather clever and good for things such as sports, they can also be useful for much more serious issues affecting our society, like drunk driving. The ad above a bar urinal serves as a good reminder to any man leaving to think about the consequences of drinking and driving.

While companies can’t hand pick everyone who sees their ads, there are mediums that certainly help target them.