The Business of the NFL and How It Is Being Concussed by Politics
The NFL is more than a professional football league, it is also a multimillion-dollar business that capitalizes on the large football market of America with it being the most popular sport in the United States. The league and its own teams make billions just off broadcasting rights, ticket sales, merchandise, and many more sources of revenue.
Even if the NFL is very profitable and successful business, it is experiencing backlash from its stakeholders. The NFL’s television ratings have been declining for the past couple of years now. Some say it is thanks to the strict rules the league has put in place or the dangerous nature of the sport itself. However now perhaps the biggest cause for the decline in ratings is thanks to all the politics the sport is now involved with. The NFL’s television ratings have started to decrease since San Francisco 49ers quarterback Colin Kaepernick kneeled during the singing of the national anthem prior to the kickoff of a regular season game.

Colin Kaepernick (Right) kneels during the national anthem
http://www.theblaze.com/wp-content/uploads/2017/03/GettyImages-603553668-1-1280×720.jpg
“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color” (Colin Kaepernick, http://www.nfl.com/news/story/0ap3000000691077/article/colin-kaepernick-explains-why-he-sat-during-national-anthem ) This led to many players continuing Kaepernick’s protest today. This movement has become so large that it has drawn the attention of the President of the United States.

President Trump speaks at a campaign rally in Huntsville, Alabama on September 22, 2017. http://cnnwire.images.worldnow.com/images/14986401_G.jpg
Trump tweeted “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, to say, ‘Get that son of a b—- off the field right now, out — he’s fired!'” (President Donald Trump, http://www.businessinsider.com/nfl-teams-protest-trump-2017-9 ) In response to this attack, the entire NFL participated in this anthem protest with every team having its players locking arms, or kneeling in unison. However, ratings dropping even lower with these protests and with President Trump telling fans to boycott the NFL.
The decline in ratings is not only hurting the NFL, its sponsors or just companies who run ads are in danger as well. Running ads during an NFL game is a great way to market and will reach many. However, with fans boycotting the NFL thanks to the protests, ratings continue to fall meaning companies will slowly market less and less during these games, causing the NFL to lose business and income.
Nothing is ethically wrong about these protests, but if they weren’t doing it before and they were in a better shape financially and ratings-wise, perhaps they should go back to protesting on a small scale with few players instead of mass league-wide protests. Although I support the protests, I also think the NFL should tone down the resistance in the best interests of its ratings and finances. Even if that may anger some fans, it may be the right choice especially since most fans are against the protests anyways. As painful as it may be if the NFL wants to halt the plunge of its television ratings, they must dial down these protests if it wants to avoid any future repercussions.
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Sources
http://www.businessinsider.com/nfl-teams-protest-trump-2017-9
