Reading about this Michael Hallat’s new vision on Danielle’s blog is motivating as Hallat is the prime example of pure determination and drive.  Similar to Danielle, I admire Hallat’s priority to base his new business on what the society lacks rather than being another comparable business within a large market.

Despite facing many different obstacles with his past business “Trader Joe’s”, Hallat persevered and even decided to set up yet another business similar to Trader Joe’s concept but under a different market.  It is commendable of how Hallat did not give up or demotivate himself as many would initially react, but rather focused on the future and was determined to win his case.  It demonstrates a true businessman mindset, as one of the key traits of being a successful businessman is having a strong willpower.  Without focus on a goal, a business will never succeed or become recognized.  Michael Hallat’s new companies illustrate precisely how being passionate overrides many technical aspects of business in the long run.  Aspiring companies should never discourage themselves, but rather set a goal and focus on achieving it.  The only way others will believe in your company, is if you believe it in it yourself.

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