Many adolescents may be familiar with the recently popular site called “Tumblr” that allows users to create a blog, reposting what ever they desire.  Assuming that Tumblr is for recreational purposes only, many may not be familiar with a particular blog created called “The Economist”.   It’s interesting how a company solely dedicated to economical views and statistics is able to yet again find themselves advertising through social media, as expected by the increasing demand for this approach.

Granted, this blog only provides a snapshot of the covers and highlights of their weekly newspaper.  However, from a marketing point of view, it will only increase customers as it will attract consumers and cause them to subscribe and purchase their actual products.  Also as shown on the site, The Economists provides a comedic side of a subject that many regard as being uninteresting and dull which in turn again attracts customers.

This site is very convenient and useful because consumers are able to pre-determine whether they would like to purchase the current week’s edition simply by surfing online and checking if the magazine is of any interest solely by the cover.

Check it out!

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