The Abercrombie and Fitch controversy as discussed in Clement’s blog has become one that focuses largely on societal views.  As female insecurity has become a rising issue within our society, it raises concerns about whether we are exposing pre-teens and young adults into a world where there is a “right way” to look.

http://theredphoenix.files.wordpress.com/2013/05/abercrombie-and-fitch.jpg

However, applying business concepts to this, Abercrombie and Fitch can simply defend themselves due to the freedom to target any specific or broad market segment.  Should this be allowed? When will there be a fine line between unethical practices and economic profit.  How much can “revenues” actually mask the damage causing to society, or is the damage of little importance to businesses.  Being a qualitative measurement, social cost cannot be accurately measured to weigh out whether benefits or costs are more prominent.

Greg Karber, I believe, is brave for his actions against Abercrombie and Fitch’s policy.  Despite his intentions, the manner in which he carried out his actions was respectable and principled.  Aside from bringing attention to this matter, providing the homeless with A&F clothing does not seem damaging to the company in any significant way due to the increasing business channel and revenue stream.